Mile on the Green
Mile on the Green is a fictional golf course located in Hyde Park, Massachusetts. Focused on providing their members with a very sophisticated and premium experience, and drawing from both the past and present of the sport, Mile on the Green appeals to what golf clubs used to be and what they could be now. Inspired by European heraldry and modernized vintage type, Mile on the Green wants to feel both familiar and deluxe.
Tools: Adobe Illustrator, Adobe Photoshop, Procreate
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Five logo variations give Mile on the Green a brandkit that is versatile and responsive. Keeping the same elements that can be added or stripped away based on the needs, these logos create a cohesive image of who Mile on the Green is.
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Every good golf course needs a clubhouse, and Mile on the Green is no exception. These menus display lunch and signature cocktail offerings and display the type system for Mile on the Green.
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An exclusive offering for members of the club, this sweater vest appeals to the classic and high-end experience that Mile on the Green offers.
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A few designs for a mock Instagram page- where the photo treatment and adhesion to the brand identity keep the feed looking cohesive but not boring.
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Argyle and golf are a classic combination, so a custom argyle pattern featuring the brand's colors was created to add another element to Mile on the Green's brandkit.
Works
Board & Baker
Good Chap Pet Food
Three Oaks Cider