Coyote Coffee

Coyote Coffee is an American Coffee roaster based on the aesthetics of the Old West. Each blend is based on a Western archetype character or facet of society at that time. Three illustrations were done to depict these; being the Cowboy, the Gambler, and the Pony Express. Different characters denote different roasts, and different colors quickly identify the bags from each other while the design elements stay the same to create brand cohesion.